Customers can view products in their homes for faster purchasing decisions
Knauf is one of the leading construction material producers worldwide, with more than 50 production facilities and sales organizations in over 60 countries.
The Knauf Group is an international operating family company headquartered in the Upper Franconia city of Iphofen.
The company’s most important values are mutual trust, diligence, visionary thinking and cohesion. The brand stands for high dependability.
Why did Knauf choose to use AR?
One of Knauf’s main products are the individualized separation walls. The separation walls are available in different sizes and designs. The purchase of a separation wall, especially if a certain design can be chosen, is an important decision for a client. It is sometimes difficult to know where exactly to put the separation wall to maximize room capacities. The Knauf separation wall sortiment is quite vast concerning designs. The client has difficulties to imagine the look and feel of a whole room with a certain design after having seen it just in a catalog or on a small demo piece. Seeing just a small demo piece of a design needs a lot of imagination to get an impression of the final total wall. Knauf was already looking for a solution to support their client’s buying decisions for a longer time period. For them it was very important to promote that everybody could easily create his own separation wall within seven steps. As Augmented Reality became more and more known, they decided to announce a call for proposal for a Knauf Augmented Reality App.
Why did Knauf choose to work with ViewAR?
Knauf evaluated some key factors, which were important for the choice of their AR development partner:
Exact size proportions need to be are indispensable to an AR sales support tool as clients make their exact product size calculation based on the app.
High knowledge and professionality of the ViewAR team.
Due to the possibility to implement the exact size of the wall amplitude Knauf identified ViewAR as a highly flexible product that can be adapted to their own needs.
The app had to be available for iOS and Android devices.
The app needs to be expandable with additional content concerning their products at any time.
How was Knauf new custom ViewAR app built?
The Knauf Perfectwall app was built in strong cooperation with Knauf’s advertising agency Panama in Germany, who works for Knauf since a longer time period and knows the clients exact needs and desires. Panama delivered an exact design proposal for the Knauf Perfectwall App that could be implemented after small adaptations due to some technical conditions of the different devices and the ViewAR system.
How does Knauf AR app work?
See it on YouTube
After starting the Knauf app, the user can decide if he wants to see a video of how he can easily construct his own Knauf wall in seven steps. The video gives a detailed and exact description of the installation of an individual Knauf wall. When the client chooses the live 3D version, he can construct his individual separation wall for his own apartment. The first step is to choose a wall model concerning size, he can eighter choose a predetermined size with or without a door or choose between different door amplitudes of eighter 60, 80 or 100 cm. If his individual door does not correspond to any of these sizes he can implement his individual amplitude into the provided field.