Together with ViewAR, Bang & Olufsen built an interactive tool, which combines Augmented and Virtual Reality technologies.
The BeoHome Design app allows clients to configure their individual Bang & Olufsen products in 3D, see them from all perspectives and place them directly into their own rooms using the camera mode. Even detailed animations and product functionalities are integrated that show movements of TVs and play videos. This allows clients to get a perfect impression of the size, height and colour options of the products.
With the room builder function, clients can virtually define their room layout and can integrate the entire Bang & Olufsen product collection. After the configuration of their idea livingspace, clients can save it in the app, send it directly a Bang & Olufsen store or mail it to friends. The social media function allows the sharing of the configuration via facebook, Google+, Twitter or Pinterest.
View the video to see the Beohome Design App in action
Customers and staff alike are impressed about the 3D visualization technology, especially when we show the television models in AR and start the playing mode, the animations bring the products to life. It is an engaging and creative way to learn about our products and show how customizable they are to fit perfectly into their home.
Click here for the video.
About Bang & Olufsen
Bang & Olufsen is one of the leading producers of unique and exclusive TVs, loud speakers and audio systems. Bang & Olufsen partnered with ViewAR to give their customers a unique and engaging experience.
Many furnishing apps using Augmented Reality have been around those past couple of years but this year for the imm-cologne (the international interiors show in Colonia, Germany) the fine furniture producer Willisau Switzerland premiered its new furniture configurator app featuring cutting-edge modules which haven’t been combined in one app before.
The customized tool is not only used supporting sales-teams in new business acquisitions, but also creates an emotional user experience for every potential customer when getting in touch with the brand.
Markus Heß, Managing Director Sales of Willisau Switzerland:
„For the creation of the new app we had the high demand to present our collection in a realistic way, in correct size proportions and within an interactive 3D environment. For us it was important to create a user friendly, intuitive, easy to use and „really cool“ tool. The use of the app should allow our clients to really have fun with our brand.
With our vast amount of different surface materials and designs, we offer a superior collection with nearly unlimited possibilities to meet our clients individual needs and desires.
We found ViewAR as the ideal development partner, who could participate this need and develop the custom fit system at highest level. This innovative presentation form is not yet possible with existing planning tools. We now for the first time have the possibility to present our entire portfolio with all configuration possibilites anytime and anywhere.
Detached from the products in our showrooms, we can now present any product variation in an impressive way, to ease our client`s buying decisions.
Additionally the app supports our sales partners enormously within the client communication and additionally supports our consumers directy.
The nearly playful use allows any client to visualise his imagination in the privacy of his own rooms, in a LIVE way, as if the furniture would already stand in his own living room. The high quality of the product presentation rein-spires our clients every day.“
The most complex Augmented Reality system of its kind (developed by the austrian IT-company ViewAR) provides a cutting edge configurator enabling the user to browse through the entire portfolio of the swiss furniture producer, to individually configure every single item and in order to combine them in one virtual scene or even placing them in your own living room using Augmented Reality.
- AR- / VR-Mode
- Material Switch
- Room Planner & Virtual Walk
At the end of the experience the user get the chance to share his preferred choice and configurations via the report tool which summarizes the entire configuration in order to send it to whomever via email.
The new video-trailer which was produced for the exhibition at the imm-cologne 2016 gives a brief insight to the core features of the app: Explain-Video
You can download the new Willisau App directly from the Apple App Store.
A Windows 10 Version is in development and will be released later this year.
ViewAR™ ist ein weltweit führender Provider von Augmented Reality Anwendungen.
Der Vorteil des ViewAR Systems liegt in der systembedingten Unabhängigkeit von Plattform-, Hard- und Software Einschränkungen, die eine flexible Umsetzung von spezifischen Herausforderungen ermöglicht.
Es gibt derzeit keine bevorstehenden Veranstaltungen.
Augmented Reality Systems
1090 Vienna, AUT
Phone +43 1 236 34 34