But it all came down to Monday, June 5th 2017, when Apple released its ARKit, accelerating the entire AR-world – preinstalling Augmented Reality features on hundreds of millions of Apple devices with its new operating system iOS 11 that will be released in September 2017.
Augmented Reality is ready for consumers!
The demos Apple presets, and companies like IKEA who already working on new AR-experiences featuring the Apple ARKit, show how Augmented Reality will find its place in e-commerce and the field of product visualization.
ViewAR is already integrating the ARKit, launching first consumer apps with Bang & Olufsen and Markilux in September this year.
30% of all Retailers are planning to integrate AR-features in 2017
Since the car-industry has taken the early train to AR with sophisticated configurators it became clear that Augmented Reality is the key of future success for e-commerce and retail. Consulting agencies and research giants worldwide are steadily publishing studies on Augmented Reality and its use. PWC’s and JDA Software Group’s “CEO Viewpoint 2017: The Transformation Of Retail” states: “Especially the sector of retail starts to augment obvious visuals with virtual elements like pictures, texts and graphics or even videos, as well as visualizing products in a consumer’s environment to drive sales and to create a more immersive customer journey.”
ViewAR and Apple’s ARKit
ViewAR already pushed an extreme testing of Apple’s new ARKit, proving enormous tracking stability.
About ViewAR. ViewAR™ from Austria is a worldwide provider of Augmented Reality and was awarded with several awards such as the Auggie Award 2016 for the world’s best AR App and the Wirtschaftsoskar 2017, given by the Austrian Chamber of Commerce.