Steinway & Sons

Due to their size it is always a tough buying-decision when thinking about pianos and the necessary space and the final looks. The Steinway & Sons app creates an look and feel of the desired piano in the room, before it is delivered, without the hazard of transportation, closing that imagination gap.

Available on the Apple iTunes Store.


May, 2013


  • International app shows different pianos as they are marketed and sold within different regions.
  • Advanced scaling features and a hybrid tracking system are used for realistic sizing.
  • ViewAR rendering engine offers beautiful and realistic 3D visuals.

Client overview

Steinway & Sons was founded in 1853 in Manhattan loft by Henry Engelhard Steinway. Over the next thirty years, Henry and his sons, C. F. Theodore, Charles, Henry Jr., William, and Albert, developed the modern piano, and have established an internationally recognized brand.