In 2010, Markus worked on a gaming project for IT5 that utilized Augmented Reality, when he became convinced that the potential of AR could and should be taken further from pure gaming applications to more value-driven business cases. At that time AR toolsets for businesses were rudimentary and insufficient, so Markus started ViewAR as a project aiming to combine a front-end that featured professional 3D designs in brilliant quality with a back-end that drew upon a sophisticated database and server infrastructure. The ViewAR System was born!
The furniture industry immediately realised the advantages that ViewAR’s visualization solutions could offer, and from there on the company grew to create custom applications for architects, construction companies, interior designers and similar branches worldwide, finally leading to the Auggie 2016, an award for the world’s best AR application on the market. When leading industrial companies took on the idea of AR, the team of ViewAR was ready to deliver well-acclaimed solutions to various sectors. The gained experience of those projects was consecutively transformed into the world’s first Augmented Reality template system, scaling the new services worldwide.