AWE USA 2017 – Superpowers to change the world

AWE USA 2017 brings a mix of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press together in a fantastic opportunity to learn, inspire, partner, and experience first hand the most exciting industry of our times.

Again it is time to gather brains from all around the world in an event that could only be described as the window to the future. But unlike windows we know, AWE USA 2017 not just allows a glance of what will happen in the world of AR, it invites you to be just in the middle of the action. “This year’s conference and expo will showcase speakers, startups and organisations who are using AR & VR to drive economic growth, encourage empathy and collaboration, democratise healthcare and education, and promote sustainability in the world”, claims the official event-website and rightfully does so.

AR has gained worldwide reception as the technology to go for, or, as Apple’s CEO Tim Cook enthusiastically pointed out: “I regard it as a big idea, like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives. And be entertaining.”

VIEWAR in the spotlight

“VIEWAR last year’s award winning technology, being honored as having developed the world’s best AR application for Bang & Olufsen, though doesn’t mean to rest on past laurels. Much has been done in order to market new ideas and technological advancements. One recent project for Wien Energie, Austria’s largest regional energy provider, shows the strength of the Austrian based company.

As the whole industrial sector is on talking about industry 4.0, VIEWAR has showed a fascinating proof-of-concept, demonstrating indoor-navigation concepts, remote collaboration and hands-free crisis-management workflows (Read more about the project here). Of course, such innovations will initiate fruitful discussions on AWE USA 2017 and will lead to more to come. Eventually VIEWAR’s nomination for Best Enterprise Solution will be a role model for the fast developing market of Maintenance 4.0 applications. “This is quite a big achievement. The (MS HoloLens) device recognizes what you are currently looking at and displays relevant data, allowing a hands-free approach all the time”, explains Markus Meixner, CTO and owner of VIEWAR, calling on all fans of the company to support the chance for a second consecutive Auggie Award.

But it’s not just for industry 4.0, VIEWAR aims for two more categories. One app marked a new milestone and set fresh challenges for the 3D design team. Markilux is one of the largest German brand name in awnings and for more than a quarter of a century now they have been making sure that life on the balcony and the patio is made even more enjoyable. Dealing with highly customisable awnings, the 3D design team overcame various challenges to produce designs and renderings as close as possible to reality, following Markilux’s quality approach to its optimum.

All good things come in three, that’s why VIEWAR is nominated for Best Platform, too. It has always been the core intention to provide technology rather than create bespoke solutions for companies around the globe. The result can be explored here in detail.

AWE USA 2017 – superpowers are ready to be delivered

The VIEWAR’s System enables agencies and developers all around the world to get their hands on the Augmented Reality solutions themselves, delivering quality and market-proven technology to their customers. Phillip Fumolo, CEO of VIEWAR, rightfully states “Save time and costs by building on a running arCommerce system instead of developing it from scratch.”

Much was already published about the great SDK platform, and Markus Meixner, the architect of the system will be available on his developer track between 5:45pm – 6:00pm on May 31 getting into the subleties of how to use this tool properly and successfully. If you are interested, join him for Q&As.

Phillip Fumolo himself will lead a workshop between 1:45pm – 2:00pm one June 1. Dive into the world of configurators 3.0, the innovation leap through parametric models, integrated systems and completely new experiences via the use of the latest HMDs. Come and be a part of the show!

AWE USA 2017 will be the place to go, and this year’s mission speaks for itself: “AR and VR are bringing superpowers to the people and this year we are on a mission to highlight how to use these Superpowers to Change the World.”

See you there!