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16.02.2016

WILLISAU Switzerland AR-Configurator

Willisau Switzerland’s Groundbreaking AR Furniture Configurator App

The past few years have seen the rise of numerous augmented reality (AR) apps in the furniture industry. However, Willisau Switzerland, a renowned fine furniture producer, has taken AR technology to a whole new level. At this year’s imm-cologne, the international interiors show in Cologne, Germany, Willisau Switzerland unveiled its innovative furniture configurator app, which promises to reshape the way customers interact with and purchase furniture.

A Game-Changer for the Furniture Industry

Unlike traditional AR apps, Willisau’s new furniture configurator app is a comprehensive tool designed not only for sales teams but also to provide an immersive and emotional experience for potential customers. The app’s cutting-edge modules, developed by the Austrian IT company VIEWAR, offer features that have never been combined in a single app before. It’s more than just a sales tool—it’s a platform that brings the brand closer to its audience.

Realistic and Interactive 3D Environments

Markus Heß, Managing Director of Sales at Willisau Switzerland, highlights the app’s ability to present their extensive collection in a realistic and proportionate 3D environment. This level of detail ensures that customers can visualize the furniture in their own space, making the shopping experience more engaging and enjoyable.

“For us, it was important to create a user-friendly, intuitive, easy-to-use, and ‘really cool’ tool,” says Heß. “With our vast array of surface materials and designs, we offer a superior collection with nearly unlimited possibilities to meet our clients’ individual needs and desires.”

Unmatched Customization and Visualization

The app allows users to explore Willisau’s entire portfolio, configure each item individually, and place them in a virtual scene. The AR mode enables customers to see how the furniture would look in their own living rooms in real-time. This feature helps customers make informed buying decisions and enhances the overall shopping experience.

“The nearly playful use allows any client to visualize their imagination in the privacy of their own rooms, as if the furniture were already standing in their living room,” adds Heß.

Supporting Sales Teams and Enhancing Customer Communication

The app isn’t just for customers; it’s also a powerful tool for sales teams. By providing access to the entire product portfolio and configuration options, sales representatives can better communicate with clients and demonstrate product variations without needing to be in the showroom. This flexibility is crucial in today’s fast-paced, remote-first world.

Features that Stand Out

Willisau Switzerland’s app is packed with features that set it apart from other furniture apps:

AR/VR Mode: Experience furniture in augmented or virtual reality.

Material Switch: Seamlessly switch between different materials to find the perfect match.

Configurator: Customize every aspect of your furniture, from size to finish.

Room Planner & Virtual Walk: Plan your space and take a virtual walk through your newly designed room.

At the end of the experience, users can share their favorite configurations via email, making it easy to get feedback or finalize a purchase.

Conclusion: A New Era for Furniture Shopping

With this groundbreaking app, Willisau Switzerland is setting a new standard for AR in the furniture industry. By combining advanced technology with an intuitive user experience, the company is not only enhancing customer satisfaction but also driving sales. Whether you’re a sales professional or a customer, this app is designed to make the furniture buying process more engaging, efficient, and enjoyable.

If you’re in the market for high-quality, customizable furniture, Willisau Switzerland’s app is a must-try. Experience the future of furniture shopping today!

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